Jiri

Photography by ajiri

Ajiri is an Amsterdam based photographer and creative director. Her juxtaposition of soft and hard punctuates her signature style. She sees her photography as a way to challenge and question beliefs, prejudices and expectations.

This series was created in collaboration with Joaquin Rooze.
The idea came from a simple urge to create something visually striking. We weren’t focused on a deep concept—just raw visuals and contrast. By using fire, ice, and an insect, we wanted to evoke a mix of tension, discomfort, and curiosity.

It’s instinctive work—bold, impulsive, and all about the energy of the image.

A MOUTH FULL

Daluchi creations

This editorial explores the quiet strength and vulnerability of masculinity through moments of solitude in nature.
Captured in soft natural light, the series highlights the contrast between powerful presence and gentle emotion. Set against open landscapes, the subject embraces stillness, reflection, and connection with the earth — offering a serene visual that merges strength with softness.

STARFARI

This concept was created for fashion brand XING. Creatively directed and shot by me.

The viewer is on the hunt. What first looks like a search for prey turns out to be a discovery of style, identity and power. The belt is the “preditor” - rare, striking, fierce.